Hey, I'm Jennie
For over a decade I founded and led EQTY in Music, raised £1M, made the WISE100 and won a WACL Future Talent Award.
Many of the artists I worked with during that time have since gone on to become Mercury Prize-winning, Grammy-winning and internationally recognised, among them Ezra Collective and Jacob Collier.
I also wrote a children's book about that period of my life called 'Becoming Brave', which The Guardian named one of their best new picture books.
I was the last decision on everything, long past the point it made sense.
I stepped down in 2023 and spent a while figuring out what was next.
Now I spend my time working with founders, especially music entrepreneurs who are running multi-six figure businesses and want to hit their first £1 million turnover.
My clients are brilliant at what they do but can't seem to stop doing it all themselves. One of my clients (a musician turned music online educator) worked from his hotel room while his fiancée sat on the beach alone.
A year after working together he launched his second programme to $400k while playing badminton with friends. He'd built a team and stopped carrying the whole business himself.
I also do keynotes and training on the brain science behind why we play, making the case that engaging in activities you enjoy will build the muscle of innovation and adaptability in times of uncertainty.
For Founders & Music Entrepreneurs
The hotel had a beach but you chose to stay in the hotel room and work on your laptop while your partner was lying on the sun-bed alone.
You went out to get lunch, bought a sandwich and ate it walking back to your desk because sitting down felt like time you didn't have. On the way you listened to a business podcast because anything else would have felt like falling behind.
The gym has been on the calendar for three weeks. The weekend came and went and you kept on working, poring over details that others could probably handle (others you probably haven’t got around to hiring yet).
Most founders scaling toward their £1 million turnover would tell you this is just what it takes to build something.
You wouldn't call it a problem because it's just how you work; in fact it’s always been how you work.
If any of this is starting to sound familiar, this quiz is a good place to start.
Iris Birnkammer
COO of Sladen Consultancy
"Jennie led a playful and energising session designed to spark imagination and prepare us to explore what Sladen could look like in 2045.
What set Jennie apart was her ability to blend creativity and depth. Drawing on over a decade of facilitation experience and a passion for play as a tool for collaboration and innovation.
She created a safe, energising space that helped participants reconnect, open up, and think beyond the boundaries of the present."
Adam Saunders
Founder of The Keys Coach
"At the start, the drive was running me. The anxiety was unnamed and frequent and I was doing everything myself.
After a year of working with Jennie, I feel more confident, have a clear vision for the future and understand my anxiety well enough to predict and manage it. I've learned to hold difficult boundaries, become more comfortable talking about money and surprised myself repeatedly. I've gone from 'just me and a camera' to a small team and several multi 6 figure launches.
And underneath all of it, I've shifted from building a business that consumed my life to building a life that the business fits inside."
Laura Woolf
KS2 Teacher at Bedford Modern Junior School
"Jennie captivated the children with her heartfelt story about the loss of her husband, turning a challenging subject into a valuable lesson on courage and resilience.
Her compassionate approach and ability to normalise the conversation around grief with such openness and sensitivity was truly remarkable and made a profound impact on everyone present."